SUJERA

MERCHANDISING AND ILLUSTRATION

Authorial project of visual arts for the band Sujera HC, from São Paulo. The work brought together show flyers, digital arts, and illustrated merch, translating the weight of the band's hardcore style and its references in street culture.

Authorial project of visual arts for the band Sujera HC, from São Paulo.

The work gathered concert flyers, digital art, and original illustrated merch, translating the weight of the band's hardcore sound and its references in street culture.

client

[ SUJERA ]

ROLE

[ Visual Designer & Illustrator ]

THE CONCEPT

Visually express the blend of weight and groove that defines the band's sound, bringing a raw, urban, and challenging atmosphere. The artworks were designed to reflect attitude and authenticity, in tune with the energy of the stages and the streets.

THE DELIVERY

Creation of flyers for shows, digital art for social media, and original prints for merchandise. Each piece was manually illustrated, exploring intense textures, impactful compositions, and visual elements that reinforce the band's underground communication.

THE OUTCOME

The project consolidated the visual identity of Sujera HC, strengthening its presence in the scene and expanding the connection with the public. The artworks became instruments of immediate recognition and engagement, both in the digital environment and in physical products.

The project solidified the visual identity of the band SUJERA, strengthening its presence

in the scene and expanding the connection with the audience. The artworks became instruments of immediate recognition and engagement, both in the digital environment and in physical products.