client
[ IFOOD, MARVEL AND NEXTJOY ]
ROLE
[ Visual Designer & Illustrator ]
copywriting
[ CYNTHIA FILOMENO ]
THE CONCEPT
Mixing the iconic Marvel universe with the playful financial universe of nextJoy, creating pieces that unite fun and functionality. The proposal was to offer a visual communication that conveyed excitement and charm while remaining accessible to all audiences.
THE DELIVERY
Creation of illustrative key visuals and a series of adaptable graphic pieces for different formats and communication channels, ensuring consistency and flexibility in the application of the campaign.
THE OUTCOME
A cohesive and engaging visual communication that can evoke positive sensations and generate an immediate connection with the audience, as well as offer versatility for future developments.
