SUMMER IFOOD

VISUAL DESIGN & ILLUSTRATION

Illustration, assets, and key visual created for the summer campaign of IFood.

The result was a versatile, engaging, and consistent visual identity, capable of unfolding into multiple applications.

Illustration, assets, and key visual created for the summer campaign of IFood.

The result was a versatile, engaging, and consistent visual identity, capable of unfolding into multiple applications.

Illustration, assets, and key visual created for the summer campaign of IFood.

The result was a versatile, engaging, and consistent visual identity, capable of unfolding into multiple applications.

client

[ iFood ]

ROLE

[ Visual Designer & Illustrator ]

ART DIRECTION

[ LUCAS GUSMÃO ]

THE CONCEPT

Develop a visual identity that conveys the energy, warmth, and relaxation of the Brazilian summer, translating these elements into a vibrant, joyful language that is close to the audience.

THE DELIVERY

Creation of illustrative key visuals and a series of adaptable graphic pieces for different formats and communication channels, ensuring consistency and flexibility in the application of the campaign.

THE OUTCOME

A cohesive and engaging visual communication that can evoke positive sensations and generate an immediate connection with the audience, as well as offer versatility for future developments.