client
[ iFood ]
ROLE
[ Visual Designer & Illustrator ]
ART DIRECTION
[ LUCAS GUSMÃO ]
THE CONCEPT
Develop a visual identity that conveys the energy, warmth, and relaxation of the Brazilian summer, translating these elements into a vibrant, joyful language that is close to the audience.
THE DELIVERY
Creation of illustrative key visuals and a series of adaptable graphic pieces for different formats and communication channels, ensuring consistency and flexibility in the application of the campaign.
THE OUTCOME
A cohesive and engaging visual communication that can evoke positive sensations and generate an immediate connection with the audience, as well as offer versatility for future developments.
